Privacy Policy for Pour Better Decisions

Last updated: 1 November 2025

1. Introduction

Welcome to Pour Better Decisions (“we”, “our”, “us”).
We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website pourbetterdecisions.co.uk, contact us, or use our services.

By using our website, you agree to this Privacy Policy.

2. Who We Are

Controller: Pour Better Decisions
Website: https://www.pourbetterdecisions.co.uk/
Email: GregBDavies@Centapse.com

3. What Personal Data We Collect

3.1 Information You Provide to Us

We may collect personal data when you:

  • Submit a contact form

  • Book a consultation

  • Contact us via email

  • Interact with us on social media

This may include:

  • Name

  • Email address

  • Phone number

  • Company/organisation

  • Any details you include in your message

3.2 Information Collected Automatically

When you visit the website, we may collect technical and behavioural data including:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Date and time of visit

  • Referrer URL

This is collected through standard cookies and analytics tools.

3.3 Cookies and Tracking Technologies

We use cookies to ensure the site functions properly and to improve user experience.

We do not use:

  • Google Ads

  • Meta Pixel

  • Any third-party advertising or remarketing pixels

4. How We Use Your Personal Data

We use your data to:

  • Respond to enquiries

  • Provide services

  • Improve and maintain the website

  • Analyse site performance

  • Ensure security and detect fraud

  • Comply with legal obligations

5. Legal Basis for Processing (UK GDPR)

We process data under:

  • Contract – responding to enquiries or providing services

  • Legitimate Interests – website performance, analytics, security

  • Legal Obligation – tax and regulatory compliance

6. Sharing Your Data

We may share personal data with trusted providers such as:

  • Web hosting services

  • Analytics tools (e.g., Google Analytics)*

  • Scheduling tools (e.g., Calendly)*

  • Professional advisers

  • Legal authorities (where required)

We do not sell or rent your personal data.

(*Confirm your tools so we can customise this list further if needed.)

7. International Transfers

Some service providers may store data outside the UK.
Where this happens, we use appropriate safeguards such as:

  • Standard Contractual Clauses

  • UK International Transfer Agreements

  • Adequacy decisions

8. Data Retention

We will keep your data only as long as necessary:

  • Enquiries: up to 12 months

  • Client data: up to 6 years (legal obligations)

  • Analytics data: 26–38 months

After this, data is deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Correct inaccurate information

  • Request deletion

  • Withdraw consent

  • Restrict processing

  • Object to processing (including analytics)

  • Request data portability

Contact: GregBDavies@Centapse.com

10. Security

We take appropriate steps to protect your personal data, including:

  • Secure hosting

  • Encryption where appropriate

  • Access controls

  • Regular security monitoring

11. External Links

Our website may link to external sites.We are not responsible for their content or privacy practices.

12. Changes to This Policy

We may update this Privacy Policy at any time. The latest version will always be posted here with the “Last Updated” date.

13. Contact Us

For any questions or data requests: Email: GregBDavies@Centapse.com